Innovating Commerce Together

Experience innovation, networking, and inspiration

London, UK

10 February, 2026

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Shopify Connect London is now complete. Thank you for making it a huge success! For any questions or further information, please reach out to your Shopify contact.

Opening Keynote: The 2026 State of Commerce

14:00 - 14:45

How this year will shape the future of commerce—and why acting now matters. Gain insights from a leading thought leader as we explore how innovation, evolving consumer behaviors, and AI are redefining global commerce. Followed by a live Q&A session.

Peyman Naeini

Field CTO, Shopify

Prakhar Dadhich

Head of Shopping Partnerships, EMEA, Google

Growth and Success: Staying Ahead of the Curve

14:45 - 15:15

Discover three proven strategies to drive growth in 2026:

Unified Commerce - How an integrated approach elevates customer experience
Peak Moments meet Customer Loyalty - Lessons from Black Friday and why they matter all year
International Growth - Why Europe remains the world’s biggest growth engine and how to harness it.

Fraser Trivett

Head of Revenue, Northern Europe, Shopify

Customer Panel: Local Voices, Global Impact

15:45 - 16:30

Hear from three leading local brands as they share how today’s trends are shaping their businesses, and what actionable steps they’re taking to drive growth.