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Innovating Commerce Together

Experience innovation, networking, and inspiration

London, UK

10 February, 2026

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Event Timing: 2pm - 6pm (with registration from 1.15pm). Please note: food and refreshments are served throughout the day. Please note: this event is not open to our agency partners or partners.

Event Agenda

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Opening Keynote: The 2026 State of Commerce

How this year will shape the future of commerce—and why acting now matters. Gain insights from a leading thought leader as we explore how innovation, evolving consumer behaviors, and AI are redefining global commerce. Followed by a live Q&A session.

Peyman Naeini

Field CTO, Shopify

Growth and Success: Staying Ahead of the Curve

Discover three proven strategies to drive growth in 2026:

  • Unified Commerce - How an integrated approach elevates customer experience
  • Peak Moments meet Customer Loyalty - Lessons from Black Friday and why they matter all year
  • International Growth - Why Europe remains the world’s biggest growth engine and how to harness it.

Fraser Trivett

Regional Leader, Shopify

Customer Panel: Local Voices, Global Impact

Hear from three leading local brands as they share how today’s trends are shaping their businesses, and what actionable steps they’re taking to drive growth.

John Sloan

Manager, Commercial, Shopify

David Magee

Product Director, World of Books

Marisa Hordern

Founder & Creative Director, Missoma

Bronwen Foster-Butler

CMO, Finnisterre

AI Deep Dive: The Future of Commerce in Action

What does AI really mean for commerce? Explore live demos and real-world applications to help you master AI with Shopify.

Daniel Glock

Head of Enterprise Solutions Engineering, Shopify

Erika Poletti

Lead Solution Engineer, Commercial, Shopify

Networking and Happy Hour

Cocktails, canapés and networking opportunities with Shopify experts and industry leaders.

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